Insights

News and views from a patient-focused world

3 min read
Putting “patient centricity” in its place

Why the term is relevant, but not in isolation

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4 min read
What on earth are we all talking about?

Defining terms for patient centricity

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3 min read
Involve (to the right extent)

Why now is the time to do what patients actually want

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4 min read
Hearts, minds and outcomes

How to begin the journey of true patient centricity

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2 min read
Five ideas to enhance patient centricity

How the application of social science thinking can support patient-focused work

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2 min read
Don't just measure. Develop a theory of change

Going beyond ROI to understand "why works"

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2 min read
Shared understanding is the foundation of patient-oriented work

How to develop a common frame of reference

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2 min read
Mixed methods for understanding patient experience

Accessing the power of stories

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3 min read
Don't expect evidence to drive adoption. Understand the context

Anticipating the intricacies of implementation

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3 min read
What the Foucault?

Being planned and purposeful with messaging

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3 min read
Making choice meaningful in situations you don’t choose

Guest blog post from Katherine Taylor, former CEO of Ovarian Cancer Action

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Patient focus improves outcomes

Put patients at the heart of decision-making

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